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Showing posts with the label pilot communications

Our New Town Logo

Monday marked the beginning of Clarenville Day's here in Clarenville.  Clarenville Days is a week long celebration of what we have in Clarenville.  Last evening we celebrated what could be. After a year long development process, last night the Town unveiled its new branding strategy and logo - Real - Life - Potential . Pilot Communications designed the logo, slogan and the marketing material including a new town website ( www.clarenville.net   ) that you will see compliment the branding strategy.  kudos to them for suggesting such a  bold move and kudos to the Town Council for buying into it. (The degree to which we see the town buy-in and live up to the "Brand Promise" remains to bee seen - I am watching to see real change - See my previous post on this  http://ourtownclarenville.blogspot.ca/2012/04/sizzle-steak-brand-aid-for-clarenville.html  ).   The new logo is a complete departure from the traditional wheel and goose logos that we have seen in the past.

Sizzle & Steak - A Brand Aid for Clarenville

On Monday the Town of Clarenville held an information session to update people on the progress and direction of their efforts towards developing a new “Brand” for Clarenville.  For the layman this means that Clarenville is working to find a way to better talk to people and for people to talk to it.  Branding helps contribute to the sizzle that helps promote the steak – us. Towards this goal the Town has contracted with Pilot Communications.  Over the past few months Pilot has consulted and developed a new Logo, designed a new Website and is developing a communications strategy for the Town. The Sizzle Pilot’s research has revealed some key points that most of us would easily agree with such as: Clarenville is growing and there’s lots of economic potential in the town There is not a lot of “push” of information about Clarenville out to the rest of the world. We have a good balance of urban pleasures and rural tranquility. We have a great hockey team!