The Our Town - Clarenville Blog by Paul Tilley

Monday marked the beginning of Clarenville Day's here in Clarenville.  Clarenville Days is a week long celebration of what we have in Clarenville.  Last evening we celebrated what could be. After a year long development process, last night the Town unveiled its new branding strategy and logo - Real - Life - Potential . Pilot Communications designed the logo, slogan and the marketing material including a new town website ( www.clarenville.net   ) that you will see compliment the branding strategy.  kudos to them for suggesting such a  bold move and kudos to the Town Council for buying into it. (The degree to which we see the town buy-in and live up to the "Brand Promise" remains to bee seen - I am watching to see real change - See my previous post on this  http://ourtownclarenville.blogspot.ca/2012/04/sizzle-steak-brand-aid-for-clarenville.html  ).   The new logo is a complete departure from the traditional wheel and goose logos that w...

On Monday the Town of Clarenville held an information session to update people on the progress and direction of their efforts towards developing a new “Brand” for Clarenville.  For the layman this means that Clarenville is working to find a way to better talk to people and for people to talk to it.  Branding helps contribute to the sizzle that helps promote the steak – us. Towards this goal the Town has contracted with Pilot Communications.  Over the past few months Pilot has consulted and developed a new Logo, designed a new Website and is developing a communications strategy for the Town. The Sizzle Pilot’s research has revealed some key points that most of us would easily agree with such as: Clarenville is growing and there’s lots of economic potential in the town There is not a lot of “push” of information about Clarenville out to the rest of the world. We have a good balance of urban pleasures and rural tranquility. We have a great hockey ...