Monday marked the beginning of Clarenville Day's here in Clarenville. Clarenville Days is a week long celebration of what we have in Clarenville. Last evening we celebrated what could be. After a year long development process, last night the Town unveiled its new branding strategy and logo - Real - Life - Potential . Pilot Communications designed the logo, slogan and the marketing material including a new town website ( www.clarenville.net ) that you will see compliment the branding strategy. kudos to them for suggesting such a bold move and kudos to the Town Council for buying into it. (The degree to which we see the town buy-in and live up to the "Brand Promise" remains to bee seen - I am watching to see real change - See my previous post on this http://ourtownclarenville.blogspot.ca/2012/04/sizzle-steak-brand-aid-for-clarenville.html ). The new logo is a complete departure from the traditional wheel and goose logos that we have seen in the past.
This Blog by Paul Tilley and its companion site, the OUR TOWN-Clarenville Facebook page, is about Clarenville, NL, Canada. The views expressed here are wholly my own. I invite your comments.
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